Brand Experience Partner

10 Piece is a New York–based design studio specializing in on-site customization experiences for retail, brand activations, and live events.
We design and execute structured, brand-facing formats that turn foot traffic into active participation. Delivering high-touch engagement through nail services, object customization, and hybrid experiences built to perform in real environments

What We Do

We design and execute scalable, on-site experiences that are built to perform in real time.
  • Nail-Based Activations

    Branded nail art menus and press-on customization. These offerings are rooted in precision and visual impact.


  • Customization Bars

    Interactive formats like charm bars, keychain assembly, and product embellishment  designed for accessibility and throughput.


  • Hybrid Experiences

    Layered formats that combine multiple interaction points to increase participation and adapt to different environments.

built to perform

Customization converts attention into interaction.

Our activations are designed to:
  • Increase time spent on-site
  • Create multiple brand touch points per guest
  • Generate real-time, shareable content
  • Build connection through tangible takeaways

Each experience is structured to be clear, engaging, and visually compelling, extending brand presence beyond the moment.


How We Execute

Our approach balances creative direction with operational discipline.

Every activation is supported by:
  • Defined service flow and throughput planning
  • Clear staffing ratios
  • Licensed, experienced professionals
  • On-site lead oversight
  • Structured setup and breakdown

This ensures consistency, efficiency,  and seamless integration into high-traffic environments.
Each activation is designed to integrate seamlessly into the retail environment while maintaining a clear, elevated presence. From concept through execution, we operate with defined systems, strong oversight, and attention to detail — ensuring every experience is consistent, efficient,  and fully aligned with the brand.

brand partners: 

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